Cetaphil’s global campaign and brand refresh, “We Do Skin. You Do You.”
This campaign combines Cetaphil’s science-rooted heritage as a dermatologist-recommended brand and a verbal, casual tone that captures the most natural “moment-in-between-moments” of women with healthy skin.
Cetaphil’s global campaign and brand refresh, “We Do Skin. You Do You.”
This campaign combines Cetaphil’s science-rooted heritage as a dermatologist-recommended brand and a verbal, casual tone that captures the most natural “moment-in-between-moments” of women with healthy skin.
Client: Cetaphil
Design Lead: Joyce Shi
In collaboration with: Deutsch NY
