Design@BBDO
Brand identity
Storyboard
2025
Visual identity and sizzle storyboard for Design@BBDO, a dedicated design force within BBDO Global.
The visual identity reveals an underlying matrix, a blue print, and a dissection of the BBDO brand, highlighting the role of design to decode, unpack and reveal hidden truths of stories waiting to be unearthed.
Design@BBDO is all about thoughtful and intentional design, where craftsmanship, creativity and smart thinking come together to create iconic brand visual stories that connect with people and stand the test of time.
Visual identity and sizzle storyboard for Design@BBDO, a dedicated design force within BBDO Global. The visual identity reveals an underlying matrix, a blue print, and a dissection of the BBDO brand, highlighting the role of design to decode, unpack and reveal hidden truths of stories waiting to be unearthed. Design@BBDO is all about thoughtful and intentional design, where craftsmanship, creativity and smart thinking come together to create iconic brand visual stories that connect with people and stand the test of time.
Client: BBDO Global
Design Director: Joyce Shi